Of course, as a successful model who graced the cover of Sports Illustrated at the age of 74 in 2022 in her swimwear – not to mention the mother of a man who’s been making headlines at almost the same rate as money for years – her high profile is nothing new.

She revels in her role as a “silver influencer”, admired by younger women as an aspirational example of graceful ageing – particularly in China, where she spends a lot of time and where she claims her 2019 book, A Woman Makes a Plan, has been a bestseller.

In an article in The Atlantic, Joshua Benton, director of Harvard University’s Nieman Lab, recently revealed Haldeman’s belief that apartheid South Africa was destined to lead “white Christian civilisation” in its fight against the “international conspiracy” of Jewish bankers and the “hordes of colored people” they controlled.

Haldeman self-published several books, including one called The International Conspiracy in Health, in which he railed against vaccines and the use of fluoride in water (part of the “brain-washing programme of the conspiracy” – a phrase more than a little reminiscent of the “woke mind virus” Elon claims is behind his estranged daughter Vivian’s choice to transition).

Although Maye has said that Trump “can completely trust” Elon, who “doesn’t have any alternative [sic] motives”, some commentators wonder if that’s entirely true. Tesla has its biggest factory in Shanghai, and there has been speculation that Elon may be serving two masters. Some say his campaign to cut government waste, including slashing foreign aid, will benefit China and put the US at a disadvantage.