This renewed attention on Diddy coincides with 50 Cent’s historical rivalry with the Bad Boy Records founder, a feud that dates back to the late ’90s. It began when 50 Cent released his debut single “How to Rob,” which humorously suggested he would rob Diddy and take his girlfriend. The animosity deepened when Diddy declined to sign 50 Cent to Bad Boy Records, citing the rapper’s tumultuous past, including surviving nine gunshot wounds.