And so the dye is cast: there will be no Sun Day Red at Sawgrass this weekend. No Tiger Woods and no Karl Vilips, the little-known Australian carrying the flag for golfing royalty.
It is only Friday but already Rory McIlroy, Scottie Scheffler and Co are already fielding questions about the atmosphere here – and the hole left by a 15-time major champion and his ruptured Achilles.
The apparel was launched last year, at a glitzy ceremony near Los Angeles. Since then, however, Sun Day Red only had a few outings.
On Thursday, DailyMail.com exclusively revealed that the golf legend and Vanessa Trump, the ex-wife of Donald Jr, have been dating since Thanksgiving.