The trailer opens with a foreboding tone, hinting at the town’s deep-rooted curse that predates the arrival of Pennywise. It suggests that Derry is not merely a backdrop for horror but a character in its own right, with a sinister legacy that shapes the lives of its inhabitants. “The well is sacred,” warns one character, implying that disturbing it comes with dire consequences. The sense of dread escalates as the dialogue emphasizes the cyclical nature of the terror, with the phrase “every 27 years it comes back” echoing the established lore of the franchise.