The domino effect has been set in motion in LeBron James’ multi-million business as a rapper and his former close friend Drake has reportedly unfollowed King James on social media. This news has sent shockwaves in the NBA realm as the two have been involved in numerous business ventures and have also tasted some bitter parts of that together.

Now, the wheels seem to have fallen off the wagon as the rapper has unfollowed his longtime business partner with adversity hovering over his head – What will the effect of this be on the Lakers star’s business?

To put things in perspective, it’s been a decade since LeBron James launched his sports media brand, Uninterrupted. Four years later, Drake came along as he became a part owner of the brand and promoted the Canadian extension of the digital athlete empowerment platform.

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Coming to the bitter side of things, the two also trod a rocky road together after the NBPA’s former executive director Billy Hunter slapped them with a $10 million lawsuit. However, things turned out alright when the two made investments in other sports like AC Milan, the Italian soccer team, and the $3 million PGA Tour earlier this year.