The campaign also features other athletes, including Stefon Diggs and Makena Cook.

By Joyann Jeffrey

It’s time to get hyped for the upcoming football season.

On Aug. 16, TODAY shared an exclusive preview of the NFL’s new brand campaign for the 2024 season, “This Is Football Country.”

The campaign, which features many famous athletes, including Stefon Diggs, Makena Cook and Jason Kelce, shows “the passion behind the sport and its power to unify and inspire,” according to a press release.

Toward the beginning of the 30-second preview clip, Cook, a rising flag football star for Team USA and the Los Angeles Rams girls flag team, is seen hyping up her team by yelling “All day like…”

Then Jason Kelce, who announced his retirement from football in March, appears on screen all decked out in a suit. While looking at his wife, he says, “New job like…”

Kylie Kelce, who looks amazed, replies “Damn.”

Jason and Kylie Kelce appear in NFL’s new brand campaign for the 2024 season, “This Is Football Country.”72andSunny

In a press release, Tim Ellis, NFL chief marketing officer, shared his thoughts on the campaign that “channels a powerful feeling.”

“It’s the love and joy that the game brings to communities around the world, no matter who you are, where you are or how you choose to express it,” he explained.

“We wanted to capture the universal joy of this game while conveying the palpable hype that comes with the return of football, and we’re opening the season with the biggest Kickoff weekend ever to match that excitement,” he continued.

On Sept. 5, fans will watch the dynamic kickoff game between the Baltimore Ravens and Kansas City Chiefs on NBC and Peacock.