During the shoot, gunfire erupted, injuring three individuals but miraculously sparing Lil Baby. However, this incident allegedly ignited a series of retaliatory attacks between the gangs. The police claim that following the video shoot, members of Lil Baby’s label, Four Pockets Full (4PF), were involved in the shooting death of Travante Turner on June 29, 2024. In response, the OMF gang allegedly retaliated, leading to a tragic incident on July 2, 2024, where two 13-year-old boys, Layman Freeman and Jacody Davis, were fatally shot.