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How Mark Zuckerberg and his college sweetheart Priscilla Chan have gone from ‘geek chic’ to billionaire bling as Facebook founder tries to spice up his serious tech tycoon image

When Mark Zuckerberg testified in front of US congress back in 2018, he looked every inch the technology tycoon, with his hair close-cropped and sporting a sober navy suit.

Fast forward to 2024, and it seems a Meta makeover is in full swing, with Zuckerberg and his wife Priscilla Chan, who is usually as conservative a dresser as her husband of 12 years, looking, well, a little bit billionaire bougie.

Earlier this month, the couple, reputed to be worth an extraordinary £138 billion, attended the Ultimate Fighting Championship 300 event in Las Vegas, perhaps not the most obvious date night for a couple whose fortune was built on code.

But Zuckerberg has, it seems, taken a leaf out of the style book of fellow mogul Jeff Bezos and his glamorous squeeze Lauren Sanchez – looking more ‘mob chic’ than ‘geek chic’.

Meanwhile the tech entrepreneur, 39, donned a white tee, gold chain and baggy black pants to watch the fights, and later pose in photos with UFC champions.

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