KOURTNEY Kardashian has left fans baffled by her latest Lemme ad, which showed her spilling milk in a grocery store.

The reality star is back to work after welcoming her fourth 𝘤𝘩𝘪𝘭𝘥, Rocky Thirteen Barker, but remains focused on family.

Kourtney Kardashian confused fans with her latest Lemme photoshoot, which includes pics of her spilling milk in a storeCredit: Instagram kourtneykardash

Kourtney Kardashian posed with a grocery cart full of Lemme vitamins and poured milk on the floor in the photosCredit: Instagram kourtneykardash

Kourtney, 45, posted photos from her latest Lemme photoshoot on social media on Saturday.

She wore a chic leopard print coat that stretched down past her knees, bright red leather gloves, and a pair of black high heels.

The Hulu reality star was seen in various parts of the grocery store, posing with a handbasket and a cart.

One photo in particular confused commenters.

In it, Kourtney was seen pushing a cart full of Lemme products in front of a produce shelf.

She was kneeling down on the floor and was dumping a carton of milk on the floor.

A second snap downed the spill by her feet, while yet a third captured her laughing while posing near the white puddle.

“Don’t cry over spilled milk,” captioned the TV personality.

In the comments, she added, “*unless it’s breast milk.”

It’s not clear which Lemme product Kourtney was promoting and fans didn’t seem to understand the correlation between the photos and the product.

“I didn’t even understand the point of these stupid pictures. If you want people to remember you, look for good ideas. What’s stupid?” slammed one critic.

“Stupid photo. Coming out of your bubble, there are people begging for that milk,” complained a second hater.

“Only you can afford spilled milk. Come on,” a third commenter wrote.

The backlash continued on Reddit.

“Cute, but what does milk have to do with Lemme,” wondered one person.

“What is even is this nonsense? She has lost it,” a second person asked.

“As someone working in marketing, I find it hard to understand the concepts behind their advertising. It’s unclear who the target group is, and the choice of outfit and location is just plain bizarre,” noted a third.

“Walking around Sprouts in faux leopard print fut and red leather gloves is quite bananas marketing for her wellness supplement brand, I must say,” another person posted.

Kourtney previously did a Lemme photoshoot in a Target store.

MOMMY BUBBLE

Kourtney has been keeping a low profile since welcoming her youngest son, Rocky.

The 𝑏𝑎𝑏𝑦 was 𝐛𝐨𝐫𝐧 in November 2023, and neither the Kardashians star nor her husband, Travis Barker, has shown his face.

Kourtney has provided a few small glimpses at Rocky, however.

Earlier this month, she snapped a pic of him enjoying a playdate.

Model Allie Rizzo Sartiano posted the photo on her Instagram Story and Kourtney reshared it.

In the pic, Rocky’s legs, as well as the legs of another 𝑏𝑎𝑏𝑦 belonging to the model were visible.

Rocky had on a white onesie and was barefoot with two toys sitting in front of him.

Allie’s son, Rhodes, leaned down to pick up a toy.

He had on shorts, a T-shirt, and velcro sneakers.

Other toys were scattered around the floor in the photo.

“Hangs look different these days Kourtney,” Allie captioned the post.

PARENTING PROBLEMS

Meanwhile, Kourtney has faced backlash over her parenting style.

She has been open about her parenting approach with her youngest son, discussing it at length on The Kardashians.

Critics have accused her of setting unrealistic standards for other moms though.

Kourtney explained on the reality show that she was nervous about getting back to her daily life and routine after having Rocky.

“I’m starting to get a bit of anxiety about going back into the world,” she shared in a confessional on the show.

The clip was posted on social media, where she faced major backlash.

Some critics called her “privileged.”

“She acts like that’s her first 𝑏𝑎𝑏𝑦,” one user wrote.

“Sometimes, I think she forgets that she has three other kids,” commented a second.

Many others commented that this parenting style is only possible for parents who are extremely wealthy.

Kourtney has three other 𝘤𝘩𝘪𝘭𝘥ren – Mason, 14; Penelope, 12;, and Reign, nine – all of whom she shares with Scott Disick.

Kourtney Kardashian has been slammed by fans for her confusing promotional tactics with LemmeCredit: Instagram kourtneykardash

Travis Barker and Kourtney Kardashian, seen in a still from The Kardashians, welcomed their first 𝘤𝘩𝘪𝘭𝘥 together in November 2023Credit: Getty

The couple, seen above stepping out of a car together, has not shown their son publiclyCredit: Splash