ShaDonna “Mo” McPhaul is offering valuable advice for online visibility and career transformations to those who need it the most.

The journey from military service member to small business owner isn’t an easy one. No one knows that better than ShaDonna “Mo” McPhaul. She spent 20 years in loyal service to the United States Air Force before she made the transition to small business owner.

In her new ebook, It’s Not What You Know, It’s the Mo’ You Know, ShaDonna opens up about the lessons she learned while transforming her career and launching two successful businesses.

During her time as an active-duty service member, ShaDonna gained expertise in Public Affairs, Administrative Support, Knowledge Operations Management, Command & Control, Human Resources & Logistics Management, and Religion & Resiliency Support. After leaving the military, she wanted to put her expertise to work and soon started two companies, Mo’s Heroes and The Mo You Know.

Now she wants to make her advice and life lessons available to even more people through her new ebook, which will help small businesses gain additional target audience exposure and introduce new audiences to their businesses.

“Unless you’ve made the transition from military to civilian life, you don’t really understand the struggles that it entails,” explained ShaDonna. “I’ve learned a lot through transforming my career and building two businesses from the ground up. I knew it would be helpful to share my own experiences with other veterans going through the same thing, or really anyone going through a big transition in life. I wanted to point out some blind spots that they may or may not be aware of. It seems like a missed opportunity to not share that advice with others.”