The Versace Icons campaign makes way for a new legend for the Italian house.
A house where legends are 𝐛𝐨𝐫𝐧, Versace proudly presents its latest masterpiece: the Versace Icons collection. At its core, the campaign is not just a showcase of iconic fashion pieces; it’s a celebration of empowerment and individuality, embodied by two extraordinary women – the incomparable Anne Hathaway and the sensational Chris Lee.
Photographed by Mert & Marcus, the talented stars bring their own shine to Versace’s idea of “being an icon” and how it translates to the new collection.
“Iconic fashion house Versace offers bold, sophisticated, fun, strong design combined with impeccable Italian craftwork. They are intentional and serious about their work as thought leaders in matters of inclusivity and are always seeking to use their considerable platform to value and promote women’s empowerment as well as championing LGBTQIA+ rights. They are a fashion company with a very real heart, and it is my honour to continue working with them on the next chapter of their Versace Icons collection.”
— Anne Hathaway
“Versace delivers a clear feminine message of courage, independence, boldness, and confidence. This next chapter of the Versace Icons collection continues the House’s signature expression of beauty through luxurious and elegant designs and shares a positive vision of the future.”
— Chris Lee
Anne Hathaway, the epitome of grace and talent, graces the campaign with her poise and timeless beauty. Her presence adds a touch of Hollywood allure to the Versace Icons collection, emphasizing the brand’s commitment to empowering women who are unapologetically confident and stylish.
Alongside Hathaway stands Chris Lee, a musical sensation whose charisma knows no bounds. Her bold, fearless spirit perfectly complements the essence of Versace Icons. With her unique style and magnetic stage presence, Chris Lee represents the modern woman – independent, fierce, and unafraid to make a statement. Her presence in the campaign signifies Versace’s embrace of diversity and individuality, showcasing that true style knows no boundaries.
Among the standout pieces are the butter-soft nappa leather tailored coat and jacket, expertly cut to cinch at the waist and extend into the straight-shouldered Versace hourglass silhouette. Paired with a matching pencil skirt, these garments redefine classic elegance. Denim pieces take centre stage, offering definitive jeans for every occasion, tailored to hug the waist and cut straight in crisp-washed denim.
The collection also pays homage to Versace’s mastery of craftsmanship with silk knit layers in deep black, showcasing the brand’s expertise in generous silk volumes. The trench coat, a timeless wardrobe staple, is elevated with golden buttons featuring the iconic House Medusa signifier, adding a touch of opulence to everyday sophistication.
Accessories in the Versace Icons collection are equally captivating. The Greca Goddess bags, characterized by their artisanal architecture, feature soft quilted leather that demands to be touched. The collection includes the perfect working tote bag and the harmonious curves of the top handle bag, both adorned with the House Greca signature in golden metal.
