LeBron James has been handed a brutal reality check after the NFL’s Christmas Day viewing figures crushed the NBA’s.
Following the Los Angeles Lakers’ festive win over the Golden State Warriors, James looked down the camera and said: ‘I love the NFL. But Christmas is our day.’
The timing of the message to America’s most popular sport was poignant, as the NBA had five games scheduled compared to the NFL’s two.
And their strategy is clearly working after Netflix set records with the most-streamed NFL games in US history on Wednesday, leaving the NBA trailing in its wake.
